April 28, 2010, 4:27 PM — It may no longer be the hot phone du jour, but Motorola's Droid appears to still be leading the way when it comes to Android devices.
AdMob and the Android Lineup
First up, let's be clear about what exactly we're discussing here: AdMob measures the number of ad impressions served by applications and mobile Web sites using its platform. In nondipstick speak, that means it's counting the number of times its little ads show up on apps -- you know, the ones that are free and thus ad-supported -- as well the number of times they pop up on smartphone-specific versions of Web pages.
That said, here's what AdMob discovered: The Motorola Droid accounted for nearly a third of all the company's Android-oriented traffic during the month of March. No other handset even came close to matching the Droid's 32 percent stronghold: The HTC Hero came in second place, with 19 percent of the traffic. The HTC Dream (T-Mobile G1) and HTC Magic (myTouch 3G) tied for third, with 11 percent each.
Next came the Motorola Cliq, with 10 percent of the total March traffic. Then you have the Samsung Moment, at 6 percent; the Samsung Behold 2, at 2 percent, and the Nexus One, also accounting for only 2 percent of all Android-based AdMob traffic.
Android's Expanding Options
What's interesting about this data is how it shows the increasing spread of popular options within the Android ecosystem. Just seven months ago, two handsets were responsible for nearly all of AdMob's Android-based traffic. Now that same traffic is divided among nearly a dozen different options.