Microsoft may just wait and see how successful Windows Phone 7 is in the marketplace before making that kind of decision, however. While Microsoft dominates the desktop world with Windows and Office, it remains well behind its rivals in the mobile space. However, Microsoft officials say that previous versions of the Windows mobile OS suffered from inconsistent phone design across carriers and hardware makers, which "caused challenges from the development perspective."
With Windows Phone 7, all phones must have the same basic 3-button design, although they can differ on processor speeds and form factor.
Microsoft, in effect, admits its starting all over in the mobile market.
"When you say 'it's a Windows phone' now people will know what they're talking about," Bryan says. "In many respects, we're just at the beginning."
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