December 09, 2010, 10:03 PM — MobileIron's new version of its smartphones management software now lets an enterprise control deploying internal iOS apps to employees, and it can prevent iPhone users from loading unauthorized apps.
With Version 4.0 of its Virtual Smartphone Platform, MobileIron lets a company create an enterprise-based app store to distribute iOS apps it builds internally, without posting them to Apple's online App Store. The company also can set policies to restrict what apps can run on both company- and employee-owned devices.
Previously, VSP only administered a download process for iOS apps resident on Apple's site.
MobileIron unveiled its software in 2009, and it was innovative enough to be named a "Network World Wireless and Mobile Company to Watch." VSP has agent code that runs on iOS, Android, BlackBerry, Windows Mobile and Symbian devices, sending data about the device to the VSP server. The server creates a mirror image of the device content, activities and applications. Via this "clone," the IT department has a window into the device and its data. The vendor's product page has an overview.
In VSP 4.0, MobileIron has added three main changes.
First, it creates the Enterprise App Storefront, which becomes in effect a private online delivery system for home-grown mobile apps. Apps can be published privately instead of publicly in Apple's App Store or Google's Android Market. Administrators can set policies regarding who can download what to which mobile device. Employees can download updated or new apps just as the do from a traditional application portal.