Yahoo shifts gears on mobile app

May 20, 2009, 08:34 AM —  IDG News Service — 

Smartphone browsers are good enough to deliver Yahoo Mobile, so the search provider has killed off an on-device software version of the product that it was beta testing.

Yahoo Mobile was introduced earlier this year and came in three versions: an application for the iPhone, a browser version and an application that ran across hundreds of smartphones, said Adam Taggart, head of product marketing for Yahoo's mobile group.

After running a beta test of the smartphone application, Yahoo has decided to discontinue the product.

"Instead of launching an all-in-one app for general smart phones, what we'll do is continue focusing on the browser version and the iPhone app," he said. "We found that most smartphones have great browsers these days, and so we're finding that the experience we're able to provide in the browser is similar to the experience in an app."

Yahoo Mobile is a single page that connects users to services from Yahoo and others, such as e-mail, IM, Facebook and search.

Rather than continue to develop and support the smartphone application, Yahoo will focus on building vertical applications for specific platforms, including BlackBerry and "most likely" Android, he said. "When you have finite resources, you want to say, 'Where can I give the biggest bang for the buck?'" he said.

As an example, a smartphone user might connect to Yahoo Mobile through the browser, but download a specific application for following fantasy sports that offers more than a browser application would, he said.

Reports this week suggested that Yahoo was discontinuing its individual mobile applications for the BlackBerry, which include Yahoo Mail, IM, search and Flickr. In fact, Yahoo plans to continue to support its BlackBerry applications, Taggart said.

IDG News Service

Sign up for ITworld's Daily newsletter
Follow ITworld on Twitter @IT_world

I like it!
Close

On Twitter now

yahoo

Powered by Twitter
You are logged in | Sign out
Sign in and post to Twitter

What are you thinking?

Cancel Tweet sent

On Twitter now

Post a comment
The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
peer-to-peer

jfruh
Apple syncing patent can't come soon enough

pasmith
New Twitter features borrow from 3rd party clients

Esther Schindler
Open Source Changes the Software Acquisition Process

mikelgan
How to set up continuous podcast play on the new iTunes

David Strom
Five important Windows 7 mobility features

sjvn
Guard your Wi-Fi for your own sake                        

Sandra Henry-Stocker
Grepping on Whole Words

 

Sidekick: The Good News & the Bad News
Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
- mburton325

Join the conversation here

The Daily Tip

The Daily TipQuick, practical advice for IT pros. Made fresh daily.

Hot tips:

Want to cash in on your IT savvy? Send your tip to tips@itworld.com. If we post it, we'll send you a $25 Amazon e-gift card.

Newsletters

Subscribe to ITWORLD TODAY and receive the latest IT news and analysis.

I would like to receive offers via email from ITworld partners.
By clicking submit you agree to the terms and conditions outlined in ITworld's privacy policy.
Featured Sponsor

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Marketplace