Mobile & wireless

Big iPhone 3GS numbers come from pre-existing Apple addicts

2 comments | 7I like it!
June 22, 2009, 05:50 PM — 

So, the numbers for opening weekend sales for the iPhone 3GS are out and holy cow they sold a bunch of them -- a cool million phones from the new models. The Computerworld story on the subject mostly consists of analysts having their minds boggled by the degree to which they underestimated the surge. Since everyone was comparing the iPhone to the Palm Pre last week when the Palm Pre hit the market, let's compare those numbers: the Pre, by best estimate, sold somewhere in the range of 50,000 to 100,000 units, which is an impressively large number but only 10 percent at best of iPhone 3GS sales.

A more intriguing batch of numbers from a survey from Piper Jaffray. AppleInsider runs the numbers in a story headlined "12% of early iPhone 3G buyers report ditching their BlackBerry" (and that should read "3GS" as near as I can tell from the numbers, but 3G is what they have on the site). But what's really interesting in the contained chart is that 56 percent of those iPhone 3GS buyers were upgrading from another iPhone. In other words, more than half of those initial weekend sales were from pent-up demand for a new, improved iPhone.

It's true that companies always love to poach users of other platforms, but there surely has to be a certain appeal to having a market of half a million people who'll shell out $200 every other year for your latest gizmo. My mind is frankly kind of boggled by it. I haven't seen any numbers yet for sales of the new reduced-price iPhone 3G; perhaps Apple hopes that these phones will be gateway drugs, getting their users hooked on the platform and willing to buy the high-end iPhone 4GX-3D when it hits stores in 2012.

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I like it!
Comments

That's how it is for me.

That's how it is for me. Apple has me hooked on the iPhone and, like the iPod, I'm just focused on the next one rather than any other phones because I'm very satisfied with what I have. It's not about fanboyism, it's the age old "if it ain't broke, don't fix it." The only thing that can pull me away from the platform is if Apple screwed up and forced me to abandon it. Otherwise I have no reason to buy another phone as long as they continue to upgrade the iPhone in ways that keep it attractive whenever my contract is up. I can't see myself using anything else.
| reply

New 3GS 32GB is my first

New 3GS 32GB is my first iPhone; I have stayed up every night since its arrival screwing around with it. How was my life even reasonably fulfilling without it?
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