The missing camera on the iPod Touch

Darn it, we don't like it when our rumors don't play out!

By Josh Fruhlinger  Add a new comment

If there was one thing almost everyone was certain about in the run-up to Wednesday's music event, it was that the new iPod Touches would include a camera. This makes sense, as the iPod Touch is a cousin to the iPhone, which already has a built-in camera (video now, even!) so surely it wouldn't be such a difficult thing to do? The iPod Nano went mostly ignored, which is probably because they get mostly ignored in general (though it's worth noting that not everybody forgot about them.)

Usually when a rumor is this widespread it has some basis in reality. AppleInsider reported just before the event that "technical issues" would hold back the camera-enabled phone. Now, it goes without saying that any last-minute technical issues would prevent the rollout of the device entirely -- it's not like Apple could simply redesign a cameraless version in weeks or days. Thus, I sort of expected that, if this report was true, we wouldn't see new iPod Touches at all (something I sort of imagined might be the case in the interminable lead-up to their introduction at the event).

But the next-gen Touches are here, so obviously the tech troubles, if such they were, arose quite a long time ago, as more recent reports suggest. The question is: how did these rumors continue to roll around months after the process of changing the Touch began? It makes you wonder the extent to which these rumor storms begin with a useful nugget from one person with access to information but without updated access to information.

Meanwhile, Steve Jobs cheerfully told the New York Times that there's no camera in an iPod Touch because they had to keep the price low, so that it could serve as a "gateway drug" to the App Store. It's sort of hard to believe that a camera would add more than, say $20 or $30 to the final result, but Phil Schiller did say that $199 was a "magic price point" so who knows.

Oh, and if you're wondering how Apple managed to cram that video camera -- along with everything else -- into the iPod Nano, check out the pics from iFixit!

Follow Josh on Google+

Josh Fruhlinger is a writer and editor who lives in Baltimore.

ITworld LIVE

Mobile & WirelessWhite Papers & Webcasts

White Paper

Empowering Your Mobile Worker

Today's most productive employees are mobile, and your company's IT strategy must be ready to support them with 24/7 access to the business information they need across a range of mobile devices.See how corporations are meeting the many needs of their mobile workers with the help of Box.

White Paper

Converged Infrastructure for Dummies

As you know, everything is mobile, connected, interactive, and immediate. This is exactly why organizations need a highly agile IT infrastructure in order to keep pace with extreme fluctuations in business demand. This book will help you understand why infrastructure convergence has been widely accepted as the optimal approach for simplifying and accelerating your IT to deliver services at the speed of business while also shifting significantly more IT resources from operations to innovation.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

White Paper

SMB's and the Consumerization of IT

As social media becomes an integral part of consumer technology, an increasing number of employees are bringing their personal mobile devices to work, enabling social media and collaboration in the workplace.

White Paper

Refreshing the Mobile Infrastructure

The convenient portability and high functionality of consumer devices combined with the ability to connect to the Internet almost anywhere and at any time are resulting in a growing mobile workforce realizing important productivity benefits - right at the point of contact with customers and partners.

Webcast On Demand

Mobility KnowledgeVault

How "mobile ready" is your infrastructure? This Mobility Knowledge Vault provides a wide variety of expert advice on how to strike a balance between end user ease-of-use and security. Prepare your organization with primers on data encryption and user authentication, device disablement and devising an employee-liable device strategy that makes both IT and users happy.

Sponsor: Dell

See more White Papers | Webcasts

Ask a question

Ask a Question