The most important sentence in Apple's earnings call

By Josh Fruhlinger  Add a new comment

Say, have you heard the news about Apple's earnings for the last quarter? They were pretty good, if you consider "record-breaking" pretty good! Apple's profits went up 50 percent; sold 3.36 million Macs; sold fewer iPods, but saw per-iPod revenue go up enough to keep overall iPod revenue steady, thanks to booming iPod Touch sales; a surge in Mac sales in Italy and Spain; strong sales in education markets; etc.; etc.; blah, blah blah; WHAT ABOUT THE TABLET, RIGHT? THAT'S WHAT YOU WANT TO KNOW, RIGHT?

All right, you jackals, here it is, Steve Jobs, from the beginning of the call:

"The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about."

Are you happy now, you jackals? Yes, we're going to see a tablet in a couple of days! (Or something else Steve's excited about. A new line of Newtons? iPod Shuffles in new colors?) And, if you listen to the doubters, Apple will need all the money it's making, for when the tablet flops. Let's listen to what the doubters have to say on CNN, shall we? Your own humble blogger experiences his fifteen seconds of fame at about the 0:30 mark:

While I may not have the marketing savvy of those guys at the coffee shop, I do have my convictions -- which, of course, will be completely overturned with the tablet is a huge success and everyone is issued one by law sometime in September. I thus leave you with this video as a testament to my foolishness.

In other, less interesting news, Tim Cook said some things that could be interpreted as meaning that there will be no Verizon iPhone, without actually coming out and saying it. So that's a rumor that will still be interesting to see how it plays out on Wednesday. Also, Seth Weintraub at 9 to 5 Mac hears from book publishers that the tablet "isn't going to cost anywhere near $1,000." Much of my skepticism has been based on the tablet being quite pricey (and for the record, I consider $700-800 to be near $1,000), so if that's true, it would change my view of the thing's prospects a lot.

Follow Josh on Google+

Josh Fruhlinger is a writer and editor who lives in Baltimore.

ITworld LIVE

Mobile & WirelessWhite Papers & Webcasts

White Paper

Empowering Your Mobile Worker

Today's most productive employees are mobile, and your company's IT strategy must be ready to support them with 24/7 access to the business information they need across a range of mobile devices.See how corporations are meeting the many needs of their mobile workers with the help of Box.

White Paper

Converged Infrastructure for Dummies

As you know, everything is mobile, connected, interactive, and immediate. This is exactly why organizations need a highly agile IT infrastructure in order to keep pace with extreme fluctuations in business demand. This book will help you understand why infrastructure convergence has been widely accepted as the optimal approach for simplifying and accelerating your IT to deliver services at the speed of business while also shifting significantly more IT resources from operations to innovation.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

White Paper

SMB's and the Consumerization of IT

As social media becomes an integral part of consumer technology, an increasing number of employees are bringing their personal mobile devices to work, enabling social media and collaboration in the workplace.

White Paper

Refreshing the Mobile Infrastructure

The convenient portability and high functionality of consumer devices combined with the ability to connect to the Internet almost anywhere and at any time are resulting in a growing mobile workforce realizing important productivity benefits - right at the point of contact with customers and partners.

Webcast On Demand

Mobility KnowledgeVault

How "mobile ready" is your infrastructure? This Mobility Knowledge Vault provides a wide variety of expert advice on how to strike a balance between end user ease-of-use and security. Prepare your organization with primers on data encryption and user authentication, device disablement and devising an employee-liable device strategy that makes both IT and users happy.

Sponsor: Dell

See more White Papers | Webcasts

Ask a question

Ask a Question