Windows Phone 7 to surpass iPhone, BlackBerry sales by 2015, IDC predicts

By , Network World |  Mobile & Wireless, BlackBerry, IOS

The early days of Windows Phone 7 have been all about positive reviews, not much market share, and a botched update that caused some phones to stop working.

All that will change over the next four years, the analyst firm IDC predicts.

It may seem hard to believe, given the massive attention garnered by all things Apple, and the expansion of the iPhone to Verizon, but IDC's analysis shows that Microsoft's Windows Phone 7 will beat the iPhone in market share by 2015.

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The analysis seems to depend heavily on Nokia customers moving from Symbian phones to Windows devices, rather than to Androids, iPhones or BlackBerrys. The iPhone won't lose any significant market share -- it just won't gain any because Android is poised to rise even further and Microsoft's Nokia deal will fuel growth in WP7, IDC says.

"Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences," IDC analyst Ramon Llamas said in a press release. "The new alliance brings together Nokia's hardware capabilities and Windows Phone's differentiated platform. We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be [the] number 2 operating system worldwide behind Android."

How will this happen? IDC's analysis shows projected market share for 2011 and 2015. Nokia's Symbian mobile OS will drop from its 2011 share of 20.9% to only 0.2% by 2015, IDC said. Windows Phone 7 and Windows Mobile will rise from 5.5% in 2011 to 20.9% in 2015.


Originally published on Network World |  Click here to read the original story.
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