By acquiring a hardware-manufacturing capability from one of the largest manufacturers in the mobile-phone/mobile-computing market, Google's leadership is clearly trying to emulate Apple, though without the cultish fanboi following, heavy emphasis on user friendliness, slick design and compelling, image-based marketing.
That decision is a good one for Google because of the how obviously a strong sense of design and fanatic base of followers has held Apple back over the years.
Because there are so few complications or downsides, the acquisition will clearly be a successful one for Google, though there's a good change Motorola Mobility CEO Sanjay Jha – whose threat to collect royalties on Android devices was made six days before the acquisition was announced, meaning negotiations were going on at the time with a company famous for its tolerance for patent trolls – may end up disappeared to a place no search of any kind can find him.
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