App developers anxious to tap Amazon gold mine

There are plenty of Android tablets, but the Kindle Fire is an Amazon product, and Amazon customers are a different audience

By Tony Bradley, PC World |  Mobile & Wireless, Amazon, Amazon Kindle Fire

Schwarzhoff explained that Android developers will want to target the market as a whole, but that they can't afford not to aim for the lowest common denominator, and widest possible audience first. That means developing an app that works with what the Kindle Fire has to offer, then building from there to add more advanced features and capabilities for other Android devices as time and budgets allow.

The problem that may face developers and consumers in the future is which Android to follow. With a successful Kindle Fire tablet, the Amazon fork of the Android OS will be able to exert significant influence, and it could result in an identity crisis and battle for the future of Android between Google and Amazon.


Originally published on PC World |  Click here to read the original story.
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