It offers more detailed guidance on how to manage mobiles and build a mobile strategy, and goes into more depth than you think there is in a how-to special report called the Mobile Management Deep Dive (PDF, free registration required).
Most of the end-user companies I talk to are the ones who present themselves as examples of how to get ahead of the curve, solve the problems with new technology others are still struggling to overcome and how to make everything faster, cheaper and more efficient through the (often miraculously trouble-free) use of new technology.
They're not always right in the decisions they made, or their opinions on how well their tactics will work for others.
Talking with self-promoters like that all the time tends to obscure the masses of companies that have not adapted as quickly – not because IT isn't willing or smart enough. Mostly they're limited by time, staff hours, budget and willingness of anyone in the company to change.
It's easy to forget the problems and wrinkles in adoption of new technology aren't ironed out just because the tech is in its second or third generation.
Mobile workstations (what else would you call a tablet or really smart phone?), cloud computing and SaaS all make fundamental changes in the way IT works within a company and how an entire company uses technology.
It takes longer than one product generation to master changes that ripple through large organizations at the pace of bureaucracy.
Managing mobile technology was a really hot topic in the press two years ago; now most of the content focuses on details, not the overall picture of how to structure IT or business units to make the best use of the technology.
Iworld's guide is kind of a Masters program in something you thought you knew because you already had a bachelors degree.
Mobile tech is like pretentiously soulful adages about rivers, though: You never hear twice the story about the guy who can't step in the same river twice. The first time it's a revelation; the second time it's trite; the third time it reminds you of something you have to do; the fourth time you realize it reminds you of things because some problems you have to keep solving over and over because the technology and the users that cause them change so fast that solving something once just isn't enough anymore.