If the problem exists at all – and it largely does not – it's more the fault of the carriers' decision to oversell the network, not the decision of extreme users to overuse it.
"Extreme" users are doing exactly what the carriers worked so hard to sell them on: a ubiquitous voice-and-data service rich enough to provide directions, communications, recommendations, shopping, advice and information piped directly into the hand of the subscriber wherever he or she is.
Users don't really want to pay the inflated data-plan fees most carriers charge. They do it anyway, but realize they're being overcharged.
Even at those rates the data fees don't cover the need to expand networks and services as quickly as carriers need to do.
That's why concepts like return-on-investment and risk-analysis entered the business world: There are times, frequent ones, during which businesses have to invest in themselves in order to be able to reap greater profits afterward.
It's a well established principle, with well-documented metrics to define how well it's working.
It doesn't include the need to villify the leading-edge customers willing to pay a premium to get the first, unreliable versions of the service and help offset some of the investment with those higher fees, their de facto role as test dummies for new technology and the example they set to more prudent users who would prefer to wait for prices to come down and quality to come up before buying new, expensive services.
Don't spend all day hard-selling me a Cadillac and then call me a gas guzzler!
'Data Hogs' and 'Extreme Users' aren't deadbeats; they're good customers who caved in to the hard sell on devices that are expensive both to buy and to use.
They're not deadbeats.
So why do carriers keep claiming they are?
Same reason "the 1 percent" complain that OccupyWallStreet people are anarchists intent on destroying our economy and society: if they can't demonize someone else they can't trade on fear of a demon to get what they want.
And, if there weren't a demon – or a scapegoat, if you prefer a less colorful metaphor – on which to blame both existing problems and those the carriers intend to create with the next set of expensive services they add to the net, they might have to take the blame themselves for creating networks without enough bandwidth, flexibility or cost-effectiveness to provide the level of service they promise without grossly overcharging the exact customers they pursued most ardently.
There are specific characteristics required for anyone cynical enough to sell premium services and then complain that they're being used, though they're more common in politics than technology: