January 30, 2012, 10:26 AM —
It makes sense that having an app for iOS, Android, and other growing mobile platforms is a priority for any tech entity. But “Mobile First” has come to mean more than just prioritizing the experience of customers and site visitors on small screens. Some sites and apps are starting to design their entire experiences with the mobile look and feel at the center.
Kayak, for example. The best-price travel search site recently re-launched its iPad app, and will soon rework its full web site to match the design: a big central content area, tabs to switch between at the top (the kind one would swipe over to with fingers on a tablet), and all the ancillary stuff off to the right. Twitter has brought its mobile apps in line with its web view, though it changes either or both seemingly every few months.