Dude, chill out: RIM director goes on angry rant against 'critics'

Board member Roger Martin mocks 'geniuses who have all these clever thoughts about business models'

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If there's one thing Martin, a business school dean and management consultant, really hates, it's when those idiotic critics start babbling about Apple.

He points out that Apple dismissed its own co-founder Steve Jobs in the mid-1980s in favour of an outside marketing specialist, only to bring Mr. Jobs back, laying the foundation for its current exalted status.

“They ask ‘Why can’t you be more like Apple?’ So we should go bankrupt and fire our founders and bring in a moron? That’s what we should do?” Mr. Martin says.

At the risk of speaking for all of the "critics," I can safely say none were suggesting RIM try to be like Apple at its lowest point. Most of us believe RIM is close to accomplishing that. We were thinking you should try to be more like the "successful" Apple.

He is also dismissive of analysts who would scrap RIM’s integrated business model, getting out of hardware and licensing its software. That was the tack taken by successors to Apple’s Mr. Jobs, but when he returned to the fold, he reinstated the integrated platform.

“So that is what the geniuses who have all these clever thoughts about business models are saying – and a big piece of me just laughs: Have you no memory? Do you not even think?”

Was this guy drinking during the lunch or what? He really seems angry, even petulant.

While it's likely that RIM's "critics," along with the morons and children from the outside world, will find Martin's unhinged rant somewhat amusing, I suspect shareholders might consider it more disturbing evidence of the insular thinking that got RIM in trouble in the first place.

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