Using Steve Jobs's 'final vendetta' to make people give you money

Motley Fool's misleading use of Apple co-founder's vow to 'destroy Android' in newsletter pitch

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But before I could view the incredible, life-changing video, I was asked to "answer 5 quick questions so we can better serve you."

Having determined that I could best be served by being able to watch the video I came for, I was starting to become familiar with irate. Then I saw a "Skip this page" link. Now I could avoid the sales-pitch nonsense.

Not quite. Even though the new page assured I was "just seconds away from accessing your free report," I had to say "yes" or "no" to offers from Investor's Business Daily, Cabot Wealth Advisory and Forex Starter Trading Kit. No, no and no.

Finally, the video. Which is interminable. The speaker drones on and on with way too much sales set-up, like a multilevel marketing presentation or a timeshare pitch; if I hadn't decided to blog about it, I would have bailed in the first five minutes.

But I stuck it out through references to this or that "legendary" analyst or investor who thinks the unnamed company being touted is just waiting to enrich a lucky few shrewd investors.

And it turned out to be a total waste of my time! The entire video was a come-on to subscribe to The Motley Fool's Rule Breakers investment newsletter. The company with which viewers were being teased appears to be a manufacturer of cellular transmission sites. But I'll never know the name of the company because it wasn't mentioned in the video and I'm not downloading the "free" report.

As for how Steve Jobs's "final vendetta" fits into the picture, it doesn't. The entire premise behind investing in this mysterious company is that cell phone use will continue to grow and more transmission sites will be needed -- both of which would be true whether Jobs declared thermonuclear war on Google or adopted Larry Page as his son.

In other words, the ad is bogus. And so, apparently, is The Motley Fool.

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