What abject failure in the smartphone market looks like

It looks like hiring an investment bank to explore 'options' and dumping your head of sales

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After dismissing YouMail because it “simply wasn’t a marquee partner for us at RIM” ("I was never that into you anyway!"), Saunders gets personal toward YouMail CEO Alex Quilici:

“Alex, one (former) CEO to another, one entrepreneur to another – I think it’s time to hang up the spurs cowboy. From where I sit, it looks like YouMail needed to pivot five years ago to remain relevant, and you missed the window."

Yes, that's an RIM executive telling somebody else they missed the boat. Priceless.

Chris Nerney writes ITworld's Tech Business Today blog. Follow Chris on Twitter at @ChrisNerney. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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