BYOD access points would make it easier for employees in retail stores or salespeople in the field easier access to inventory and other data that might help close a sale. They would also give customers the chance to use online shopping assistants or other digital resources that could pull them more deeply into the sales cycle, according to an April 13 study from the WSJ's CIO Journal.
A Forrester Research study showed what Forrester mobility guru Frank Gillett called eye-opening levels of mobile-device use among employees, but only a third of the devices classed as "mobile" by employees are anything but traditional laptops; even most of the smartphones and tablets are owned by the company, so they're not properly BYOD.
The picture gets a little more clear in a follow-up study blogged by Brian Hopkins that hints employees are going ahead with BYOD despite employers' lack of support:
Half of employees pay for their own smartphone data plans even then they use the phones for work;
Two-thirds of employees in their 20s choose their own tools; 40 percent do so despite company policies against it.
Eighty four percent don't even consider company policy when they choose a device;
Two thirds of older employees also pick devices without thinking about company policy; they just assume the company will support whatever they buy.
Everyone but IT seems to get why BYOD is a good idea
IT people asked about BYOD tend to grossly underestimate the number of personal devices within their infrastructures, just as they did when SaaS and cloud systems started being wheedled in without IT's permission.
That's just a little self-preserving denial according to IDC's Amy Cheah, analyst on an ANZAC study showing more companies may have to adopt BYOD programs to answer pressure from employees.