"Widely publicized and high-profile BYOD case studies are further adding to the peer pressure," Cheah told TabTimes. "One in every two organizations are intending to deploy official BYOD policies, be it pilots, or partial- to organizational-wide rollouts, in the next 18 months."
One reason is that IT still mistakes the technology for what's being done with it, according to Forrester analyst Stephen Mann, writing in December about mobile priorities for 2012.
"We all hear talk about MDM (mobile device management) as 'THE big issue,'" Mann wrote. "To me, however, this is old school IT. We are focused on securing access to the mobile device when I would prefer that we secured access to the IT service. The device is a red herring and of little interest to the customer. They want (or at least we hope that they continue to want) to access your services any which way they can and need to."
"You Need To Support The People Not The Technology," Mann wrote in a November blog whose title states the point better than the blog, because he was writing mainly about how to make a corporate help desk more effective and less despised.
The insight is the same whether you're talking about BYOD or help desk, however: IT continues to focus on its own priorities and try to box the needs of end users into structures built to make IT's job easier (or even possible).
Some of that is inescapable. You can't run group effort effectively without some coordinating principles.