How Apple is breaking free of Google's Maps (and maybe Google, entirely)

What does a Google-free Apple mapping product look like?

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A few question marks come up, though. It’s unlikely, but will Apple allow Google to offer its own version of Maps? Will Apple’s point-to-point directions be as decent as Google Maps’, which has years and years of corrections, learning, and customer input to rely on? And once Apple has a phone and tablet where it has its own voice search, its own mapping, and almost everything else stripped of Google APIs, how will they approach Google’s presence in its Safari browser, where Google makes about $2 billion per year in mobile ad revenue, four times its take from its own Android platform.

iOS 6 is going to be Apple’s most interesting release, at least since 1.0. Even if just one app sees major changes, it’s going to mean a whole new future for Apple, one in which it makes no claim to be partnered with Google. Two huge companies, both competing to see who can predict what people want to see in their hands in the near future.

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