September 13, 2012, 8:30 AM —
Here on the morning after, I can't help but feel like we made an awful big fuss about what was a pretty average Apple event. Maybe it's time we start to tone down our expectations around these things.
The iPhone 5 announcement was exactly what you'd expect it to be: faster, lighter, bigger, better, but nothing revolutionary, as far as I could ascertain. Certainly iPhone aficionados are going to be happy with the upgrade and it's great that Apple isn't raising the price.
But there wasn't much in the way of surprise there.
The new iTunes? I'll have to wait until I've used it (not that I use iTunes very often) before I make any decisions on that one. Visually it didn't seem all that unique. Cloud syncing feels like Apple playing catch-up to me. Maybe there'll be some great new features tucked into the new iTunes, but in truth, that part of the event was so uninteresting that I caught up with email during it.
The new iPod Nano seems pretty spiffy and might be the reveal I'm most excited about. The price ($149) is good and the tech seems pretty solid. A 2.5" touch screen is big enough to see for those of us beyond our prime, and 30 hours of battery life means a weekly charging session for many users (considering for most of us a Nano will be a supplementary device).
The new iPod Touch? C'mon, $299? I can't understand who the target audience is. I thought (and maybe I've been wrong all this time) that the iPod Touch was a popular gift for kids who're too young to have a cell phone. But $300 seems like a lot for what is essentially a 'toy.'
Don't get me wrong, the tech is solid here, with a dual-core A5 chip inside and that 1136 x 640 display. Some Apple observers think the company is pitching it as a replacement for carrying around a point & shoot camera, and perhaps that is the intended market. Or maybe Apple is just setting this as the high-bar for this year and not expecting to sell a lot of them until next year. It's notable that the 'old' iPod Touch is staying around.
But if an iPod Touch costs $300 you have to wonder how much the much-rumored iPad Mini will cost.
Now, let's get everything out on the table here. I'm an Android guy, mostly. I do have a couple of iPads but I'm not a fan of Apple as a company, so my disappointment may just be my bias showing. If you think that's the case, set the record straight. What'd you think of Apple's announcements? Are you excited? Was it all you'd hoped for? Please leave a comment!
Read more of Peter Smith's TechnoFile blog and follow the latest IT news at ITworld. Follow Peter on Twitter at @pasmith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.