December 07, 2012, 9:56 AM — Is HTC going to turn its recent run of strong releases into meaningful, long-term pressure on Android market leader Samsung? It's certainly starting to look that way, thanks to a new burst of rumors about the Taiwanese company's possible M7 flagship being set for a March release - which could mean that it beats the heavily hyped Samsung Galaxy S IV to market.
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Chinese-language website Inpai.com reported that the M7 will be one of two new flagship phones from HTC coming out next year. The M7, according to Inpai, will sport a 5-inch HD screen, one-piece metal unibody construction, and a quad-core Snapdragon processor, while the second device - due sometime in the first or second quarter - will be the first phone to use Nvidia's Tegra 4 system-on-a-chip.
If this all turns out to be more or less correct, the M7 could easily prove to be the latest in HTC's recent line of impressive new flagship-class Android phones. Both the AT&T-exclusive One X Plus and Verizon-exclusive Droid DNA provoked plenty of "oohs" and "aahs" at launch. But the sharp reversal of fortune the company's hoping for hasn't yet materialized (though it's still early,) so what gives?
If you'll excuse the pun, my sense is that HTC has been lacking in branding and marketing savvy for some time. The recent hire of a new chief marketing officer in Benjamin Ho, however, signals that the company may be starting to pay more attention to such concerns.
Personally, I hope HTC's sales start gaining steam - if for no other reason than to make the Android smartphone market just that little bit more competitive.