"This product sells for $499 in the Microsoft store, and it is unfortunate that Amazon is allowing the re-seller to sell at a price that is significantly higher than Microsoft's MSRP," wrote Mitch Jensen in a review of Techno Intelligence's 32GB Surface listing. "Many people will purchase this product with the belief that they are saving money, when they are in fact paying significantly more than they should."
In other reviews, customers blasted what they called price gouging by Amazon resellers, labeling the practice "disgusting," a "rip off" and "a disgrace."
As of Tuesday, the Surface RT is available only through Microsoft's 60-plus retail outlets -- which include 34 temporary "pop-up" stores that will be open only during the holidays -- and the company's online store. Microsoft's site shows the Surface RT's current retail sales locations.
Microsoft has not disclosed early sales figures for the Surface RT or specified a sales target for the tablet, the first designed by the software firm.
But last week the Wall Street Journal's AllThingsD blog stirred up a hornet's nest when it reported that Detwiler Fenton, a Boston-based brokerage firm, had slashed its fourth quarter sales estimates from 1 to 2 million tablets to between 500,000 and 600,000.
"Lack of distribution is killing the product," Detwiler Fenton said in the client note reported by AllThingsD.
Some analysts have argued that Microsoft may not want to sell large numbers of the Surface RT for fear that success would alienate its computer- and tablet-making partners, the so-called "OEMs," for "original equipment manufacturers."
Expanding the tablet's distribution to high-profile retailers -- such as Best Buy or Wal-Mart -- would hint that Microsoft is willing to risk enraging long-time OEM partners even more than it already has.
Next month Microsoft will ship the Surface RT's follow-up, the Surface Pro, a tablet powered by Windows 8. The Surface Pro will be priced at $899 and $999 for 32GB and 64GB configurations, with the keyboard-slash-covers selling separately for $120 and $130.
The company has not revealed the distribution channels that will handle the Surface Pro.