T-Mobile launches unlimited no-contract 4G data plan for $70 a month

Move is part of an ambitious plan that includes LTE rollout and Apple devices including the iPhone

By , Computerworld |  Mobile & Wireless, 4G wireless, LTE

Legere also warned that part of his plans for T-Mobile include charging customers for the actual cost of a smartphone, which could be as much as $700, since T-Mobile won't be providing a subsidy, but will instead offer unlimited data, anytime upgrades, and no contract requirements.

He said customers would be able to come to T-Mobile with a five-month old phone, which T-Mobile would purchase, giving the customer a chance to purchase another with a no-contract requirement.

Already about 1.9 million iPhone owners have joined T-Mobile to take advantage of unlimited data plans, even though T-Mobile doesn't even sell the iPhone yet, Ray said.

Legere said that each month about 100,000 customers transfer their service to T-Mobile from other carriers. "They BYOD to us," he said.

Customers at other carriers are not being treated fairly by those carriers and have sought out T-Mobile instead, he added.

"While you're handcuffed, they go in your pockets," he said.

To launch the Unlimited Nationwide 4G Data plan with no annual contract, T-Mobile is offering the LG Optimus L9 for $200, with no contract. It features a 4.5-in. touchscreen.

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Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

See more by Matt Hamblen on Computerworld.com.

Read more about mobile/wireless in Computerworld's Mobile/Wireless Topic Center.


Originally published on Computerworld |  Click here to read the original story.
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