January 10, 2013, 11:42 AM —
I’ve been watching the announcements coming out of CES in Las Vegas this week. Of course, it’s been heavy on new TVs, new smartphones, new tablets and those sort of things. Lots of sexy stuff, of course, but not too much yet that’s gotten my heart to racing. But there’s been one trend that’s definitely gotten my attention because of what it says about how the corporate world thinks of us consumers.
Apparently, they think we’re a bunch of klutzes.
Have you noticed that there’s been quite an emphasis on products that will protect our devices from, well, us?
For example, waterproofing. Based on what I’ve seen this week, smartphone and tablet manufacturers seem to think we spend the majority of our time either underwater or near tubs, toilets, sinks, showers, oceans, lakes, rivers, seas or aqueducts. For example, you have Sony’s new Xperia Z smartphone, which can be submerged in up to a meter of water for 30 minutes. Then there’s Huawei’s new Ascend Mate which can also be doused in water (and can be operated with gloves on - perfect for texting while doing the dishes).
If you don’t want to buy a new water-resistant smartphone, you can make your current phone waterproof with a Seidio OBEX waterproof case (if you have an iPhone 5). Or treat your phone with HzO Waterblock technology, which, apparently, also makes it beer-proof. That should be a hit with college students and those of us who like to shower while listening to music or podcasts and drinking a shower beer.
But what about your tablet? More and more of us have them, which means, I guess, that more and more of us are likely to drop them in a toilet. So why not buy a LifeProof Nuud case for your iPad; it’ll protect it in up to 6.6 feet of water (which seems like an oddly specific number). Perfect for those family outings to anyplace with an above ground pool.