In addition, you can also mention your call to action in radio spots. Ask listeners to text a keyword to your short code for more information or a special offer. Billboards are also a good spot for that call to action; just make sure it's visible and easy to remember.
Finally, don't forget to include your call to action, keyword and short code in the platforms you already use to reach customers, including social media such as Twitter and Facebook, email messages and newsletters .
How to Send Your First SMS Text Message
Vendors that support SMS text messaging include AWeber, MailChimp, CallFire, Mozeo and Trumpia. It's worth noting that some of these vendors specialize in SMS alone, while others also offer autoresponders and other small business marketing services. The latter are worth considering if you plan to use SMS text messaging to complement email marketing campaigns.
For the purposes of this article, though, we'll look at the process of sending SMS text messages with the EZ Texting.com free trial, since it comes with an easy step-by-step tutorial.
The "Just Getting Started?" screen (shown below) is where you learn the process of composing text messages. In this case I've included a keyword as part of my message. (More on that later.) I've also made sure to reduce the size of the message so it meets character limit requirements.
If your message is too long, you'll receive an error like the one below and won't be able to go any further until it's corrected. (I'm based in Canada, so I must adhere to the 136-character limit.)
Once you've typed your message, click on the Continue button. This takes you to a message preview, which asks you to ensure your message and phone number is correct. If it is, click Send Message.
Shortly after that--seconds in my case, despite being in Canada--you'll see a pop-up letting you know that the SMS text message has been sent.
One powerful effect of text messaging is that customers can respond to you. When they do, those responses are delivered to your inbox. In response, I sent a message back, as you can see below:
After finishing the EZTexting.com tutorial, you'll receive a message about checking out a demo keyword, or combination of letters and numbers. In practice, many customers use custom keywords for their product or service, since they serve as an identifier with your messages. Customers can text that keyword to your shortcode to join your list of contacts.