How to increase sales with SMS text messaging

By Nathan Segal, CIO |  Mobile & Wireless, Marketing, SMS

Keywords can help with building your advertising campaign. As an example, an auto retailer might use the keyword CADILLAC. In a campaign, that could look like this: "Welcome 2 the Cadillac Club. You will get 4 special offers/month before all other customers. Reply STOP CADILLAC to end."

12 Tips to Writing Effective SMS Messages

The SMS text message character limit makes it challenging to create a message that brings in more customers or induces people to perform a certain task--but, like anything, you'll get better with practice.

Here's one example of a message about a rewards program: "Thx for joining our rewards program! Get started with our $5.95 specials 7-9AM Mon-Fri. Reply STOP for rewards to end." All this in 118 characters, too.

These 12 tips will help you write effective messages:

Be clear with your offer.

Use a compelling headline that immediately grabs the reader's attention. This could be a dramatic announcement--for example something that arouses curiosity.

Quickly show customers the benefit of your product or service.

Use only common abbreviations. Avoid industry jargon or specialized terms.

Your system or carrier may place restrictions on using certain special characters in an SMS text message. Verify this before sending a message.

Make the message easy to understand. Don't try to cram in too much information. Tell the customer what you have to offer, what it means to have it and a call to action at the end.

Tell the customer in as few words as possible what you want them to do and why it's important to respond--"Valid today only. Call NOW!"

Use a strong call to action. Examples include Act Now, Don't Miss Out, Last Chance and One-Time Offer.

Include a time-sensitive message to get users to respond quickly (or else they will miss your offer). A restaurant, for example, could send an SMS text message one hour before lunch, when people are beginning to think about where they want to go.

Make it a priority to respond to messages as soon as possible--each response is an opportunity for a sale. If necessary, have several staff members on hand to respond to inquiries.

Come up with many reasons--product launches, appointment reminders, contests, coupon offers and so on--to keep in touch with your customers via SMS text message.

Holidays and popular shopping days such as Black Friday and President's Day are a great time to send out offers.

Advice: 7 Email Marketing Tips to Boost Holiday Sales


Originally published on CIO |  Click here to read the original story.
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