How to increase sales with SMS text messaging

By Nathan Segal, CIO |  Mobile & Wireless, Marketing, SMS

More: 10 Holiday Shopping Changes to Make to Your Ecommerce Site

As with any kind of marketing, testing is crucial and will show you which types of messages are the most effective. SMS text messaging gives you many options to attract more customers. Over time, you'll find out what messages work best for you.

Nathan Segal has been working as a freelance writer, photographer and artist for 14 years. He is based in British Columbia, Canada.


Originally published on CIO |  Click here to read the original story.
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