How BlackBerry recreated the mobile user experience with Z10

By , Network World |  Mobile & Wireless, BlackBerry, BlackBerry Z10

Lindsay says he's read a few reviews of the Z10 and BB10, by reviewers he respects. "The general sentiment, I think, is that they think it is innovative and [that] we have a clear value proposition," he says. "We are attempting to innovate. And with innovation comes new challenges, especially in how to train and educate customers to use the new UI."

To do that, the Z10 comes with a simple fold-out pamphlet that illustrates the gestures, and the phone itself offers a quick tutorial that new users can't avoid.

"The common sentiment [among reviewers] is that there is a very short learning period at the beginning," Lindsay says. "But the reward of having learned that is [that] it becomes very intuitive and very natural."

Lindsay would only talk generally about the design team's current priorities. But he started by emphasizing that "BB10 is a mobile computing platform."

"The Z10 and Q10 are just the first two devices," he says. "The challenge is, can we define a platform experience that scales across a wide array of possible device implementations? How do we define a platform that scales appropriately for that? Can we ensure the platform 'holds together' as we move from one device to another?"

John Cox covers wireless networking and mobile computing for Network World. Twitter: @johnwcoxnww Email: john_cox@nww.com

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Originally published on Network World |  Click here to read the original story.
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