For example, at the last Super Bowl, Intucell technology changed a service provider's policies for specific users and specific applications on the fly to deal with heavy mobile data traffic, Wellingstein said.
"We adjusted the policy on the fly to accelerate the bandwidth on specific applications which are more bandwidth sensitive and prioritized such applications," Wellingstein said. The company's technology is in use on several large networks around the world, he said.
This ability to tune the network on the fly will help carriers change their RANs over time from traditional networks dominated by big macro cells on towers and roofs to a complicated mix of macro cells, small cells and Wi-Fi access points, Wellingstein said.
That transformation may present Cisco's best opportunity to become a much bigger player in cellular. One barrier to the company making further inroads into cellular RANs is coordination with macro cells, because small cells can interfere with macros when they use the same frequencies in the same area.
Some observers have questioned whether Cisco can make its RAN gear coordinate with current macro cells. Intucell is also Cisco's answer to that problem, said Kelly Ahuja, senior vice president and general manager of Cisco's service provider mobility group. Intucell's software is already coordinating with macro cells in commercial networks, he said.