But now, many cellular carriers -- including the big two in the U.S. market, AT&T and Verizon -- no longer offer the unlimited data plans. While it may net the big carriers more cash in the short run, in the long term the decision to eliminate unlimited has opened the doors to innovative approaches like T-Mobile's, as well as more radical offerings likeRepublic Wireless's $19-per-month all-you-can-eat plan that uses Wi-Fi most of the time. There are also Wi-Fi network subscriptions from services like iPass and Boingo that let enterprises make sure their field forces are connecting on the best networks at predictable prices.
I did like to hear T-Mobile execs talking about how customers need to educate themselves on the bad economics of the "traditional" 2-year cellular contract, which for many ends up being much longer and you end up paying way more for your "free" phone than you ever would if you had bought it outright. I bet the first wave of cost-cutting in enterprise telecom costs comes from BYOD users, who figure out on their own how to not spend so much but still stay connected. Unfortunately for those of you who say "just expense it" to whatever phone bill you receive, your days are numbered -- or at least, your reimbursements probably are.
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