April 26, 2013, 2:40 PM — Here's how you can download the Lookout Ad Network Detector app free for Android devices.
1. Go to the Google Play page for the free app Lookout Ad Network Detector.
2. Tap the Install button.
Here's a description of Lookout Ad Network Detector:
"Ad Network Detector scans your phone or tablet for the presence of the most common ad networks used in mobile apps, giving you insight into what types of ads can be displayed, and what information is gathered by the ad networks. With easy access to this information, you'll be able to decide whether you want to keep the app that has certain ad networks on your phone.
Smartphone usage has skyrocketed, and some advertisers have begun to experiment with aggressive, new techniques to display ads on mobile devices. This includes pushing ads to the standard Android notification bar, dropping generically designed icons on the mobile desktop, and modifying browser settings like bookmarks or the default homepage. Because each of these techniques can display an advertisement outside the context of a specific application, it's very difficult for users to know exactly which app is responsible for any given ad. Ad Network Detector provides a method for users to determine which ad network and application are the source for such ads.
It's also common for ad networks to collect information that identifies a specific device or user for use in targeted marketing campaigns. Much like for browser-based ads, this practice allows users to see more personalized or relevant ads. Despite permissions-based information access, it is often difficult for the users to understand what aspects of their information are collected by ad networks. Lookout Labs has investigated the capabilities and information collection methods specific to each ad network. Ad Network Detector tells users exactly what data is being collected, and by whom.
We've designed Ad Network Detector to make the practices supporting mobile advertising more transparent to the average user. The app detects many but not all ad networks, and we fully intend to increase the number of detected ad networks to keep mobile users as informed as possible."