Google, Facebook launch bidding war for Waze

Google may want crowd-sourced app or may just want to mess with Facebook, delaying its plans and boosting reported $1 billion price tag

By , Computerworld |  Mobile & Wireless

Zeus Kerravala, an analyst with ZK Research, said Google could use some help in social networking.

"Once users get reliant on Waze to help them get to work, etc., they might spend more time using Google Search or Google+," he said. "Google could probably build this themselves but this gives them a platform that's already built and it also keeps the mapping app out of Facebook's hands."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is sgaudin@computerworld.com.

Read more about web apps in Computerworld's Web Apps Topic Center.


Originally published on Computerworld |  Click here to read the original story.
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