Zeus Kerravala, an analyst with ZK Research, said Google could use some help in social networking.
"Once users get reliant on Waze to help them get to work, etc., they might spend more time using Google Search or Google+," he said. "Google could probably build this themselves but this gives them a platform that's already built and it also keeps the mapping app out of Facebook's hands."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is email@example.com.
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