Google leverages its own Zagat reviews along with a growing database of Google+ user reviews. There is nothing unique about offering reviews, but what is extremely handy is the overlay of Google reviews on top of its slick mapping interface. Navigating maps and simultaneously discovering interesting places seamlessly melds the two distinct intentions into one action. This not only saves time but also creates connections that might not otherwise be revealed.
The convenience of the tight integration of interface and reviews becomes even more apparent when you add the layers of GPS and mobile. With Google Maps for Android all you have to do is select the red Local icon and Google populates Maps with a data layer of nearby Restaurants, Cafes, Bars, and Attractions. You can filter those results by either cuisine, distance, rating, and price.
Reviews are based on a combination of people in your Google+ social network or from Zagat scores. When reviews from your Google+ circle aren’t available than Google will default to the larger community of Google+ users.