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"He [Ellison] built an empire on traditional enterprise software, purchased by a central IT department that worked through expensive and lengthy implementations to ultimately foist it on workers. But now he admits times have changed. 'When you move to the cloud, companies don’t expect a multi hundred million dollar project to make their CRM from Salesforce work with ERP from Oracle,' Ellison said on a conference call this afternoon with Marc Benioff, CEO of Salesforce. 'We have to make that implementation work out of the box.' "

Will cloud- and mobile-centric moves by the big software players make you take a look in their direction? Or are your cloud efforts already moving somewhere else? I think these moves are inevitable, if not too late. The key will be seeing how many developers follow the titans' lead.

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