Points to Facebook for Recognizing Ecosystem Importance

Facebook to help drive worldwide cellular network buildouts.

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The world's largest social network will now have a say in the regulations and issues affecting wireless carriers around the world. Facebook has joined the GSM Association, a global association of nearly 800 mobile operators nd other companies working to support the standardization, deployment and promotion of GSM-based networks and systems. FYI, GSM is the foundational technology upon which today's 3G and 4G networks have been built.

We need mobile ecosystems within our own enterprises, and we certainly need them industry-wide for all the many complex piece parts to work together seamlessly. The GSMA, which runs Mobile World Congress, the mobilie industry's biggest trade show each year, is in some ways the "glue" among carriers, handset makers, software companies, equipment providers, Internet companies, and other related organizations. Facebook, focused more now than ever on delivering better social experiences to mobile users, is the first social network to join the organization and says it wants to take an active role in helping shape processes and policies for worldwide mobility.

The coming together of all the players in a cohesive mobile ecosystem in this way is critical to future interoperability, ease of use and mobile user experiences. The toughest nut to crack will be bringing public carrier mobile networks together with private enterprise networks, yet a measure of that will be required to blend the consumer and enterprise worlds in a way that works much better than it does today. I recently reported on a seemingly small - but for users, important - stride toward this, noting that unified communications (UC) software maker Avaya has teamed with the mobile carriers to make texting possible across public and private enterprise networks.

Are we on an ecosystem roll? Hope so!

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