JetBlue's onboard Internet service is designed to let passengers watch streaming video from services such as NetFlix if they pay $9 per hour for a premium service level. For at least the first six months, all passengers will be able to use Wi-Fi free of charge, but that level of service is only designed for low-powered activities such as email and simple browsing. If users watch video on the free service and don't upgrade, they eventually will have their speed throttled.
Fly-Fi offers an average downstream speed of about 12Mbps, but its upstream speed is 1Mbps or less, which should help to discourage two-way voice calling, Johnston said.
The airline expects to deploy the system throughout its main fleet of Airbus A320 planes by the end of next year. It's powered by JetBlue's Live TV subsidiary and links planes to the Internet via satellite.