The company plans to market the device to current Nortel switch customers who might reasonably be expected to appreciate the technology. Bandrowczak says it will also market to Avaya's voice and unified communications customers -- a bigger stretch. It's not apparent that a business open to Avaya's communications offerings would have no inherent reason to consider Avaya's data center switch. Indeed, it's likely the decision maker on data center switches isn't the one deciding about communications.
On the economic side of the equation, the switch will save businesses money, but not on the price of the switch itself. If considered along with energy consumption, acquiring and maintaining the space it occupies and the fact that it's designed to last seven to 10 years rather than three to five, total cost of ownership is 40% to 50% less than competitors' TCO, Bandrowczak claims. He doesn't quote specific dollar amounts. The switch will support over time 10Gbps, 40Gbps and 100Gbps interfaces as they evolve and backplane upgrades, he says.
Read more about data center in Network World's Data Center section.