The second challenge is penetration within coverage areas. Cable companies' buildout is largely residential, and in most geographies, extending that to cover business locations requires some significant capital expenditure. Cox's success in the business market is the result of a decades-long investment in extending infrastructure to businesses; the other cable companies are just waking up to this opportunity.
The bottom line for IT organizations? It's time to consider cable services. Check carefully to see if they overlap with your current and planned geographic needs.
Johnson is president and senior founding partner at Nemertes Research, an independent technology research firm. She can be reached at email@example.com.
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