Web 2.0 Summit to focus on value, pitfalls of online data

Speakers at this year's conference include Steve Ballmer, Paul Otellini, Marc Benioff, Michael Dell and Dick Costolo

By , IDG News Service |  Networking, Marc Benioff, Michael Dell

This year's Web 2.0 Summit will focus on the critical role that online data plays in the Internet economy and on how its use and misuse can make the difference between success and failure in markets like online gaming, Web advertising, search, social media and mobile.

The CEOs of Intel, Microsoft, eBay, Salesforce.com, Twitter and Dell, along with officials from Facebook, IBM, Google and LinkedIn, will be among the speakers at the conference, an influential and select gathering of 1,000 executives, entrepreneurs and investors.

O'Reilly Media's Web 2.0 Summit, which runs from Monday through Wednesday in San Francisco, will identify best practices for leveraging online data and pinpoint pitfalls and challenges related to its use, such as privacy concerns.

Susan Etlinger, an Altimeter Group analyst who plans to attend the conference, said organizers chose an important and timely topic to explore.

With the explosion of content posted in social media sites and services by individuals, businesses have to gather, analyze and act upon a massive amount of unstructured and public data about their companies, brands, products and industries.

Doing this effectively requires new technology tools, organizational techniques and analysis skills at multiple corporate levels, beyond the traditional data analysts, and business intelligence and data mining software.

"Social data is so ubiquitous that everyone in the organization needs to be able to 'speak data' in some way or another," Etlinger said in a phone interview. "This is one of the biggest issues for companies today."

PulsePoint Group, a digital media technology company, has sent executives to every edition of Web 2.0 Summit, and the company is particularly enthusiastic about the focus on data this year, since its services enable brands to utilize analytics to see and engage audiences across channels. PulsePoint will have four executives at the event and will also host a dinner.

"The exchange of innovative ideas with other business leaders is top of mind. Now is a time for great companies to step up to the plate and provide brands with the game-changing solutions they need to succeed today. It's these solutions that will later be reflected upon as the change agents that drove their tomorrows," PulsePoint said in a statement.

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