RIM is also taking steps to make it easier for developers to jump into creating apps. Developers now can download the native SDK for the PlayBook and start writing an app, without having to register until they submit the app for approval.
The company spent much of the morning's session showing off games developed for the PlayBook but also had news for enterprise developers. There will be an Enterprise AppWorld, a store for enterprise apps, in the future, RIM said.
The stakes are high for RIM at DevCon following a long wait for key features on the PlayBook, anticipation of next-generation phones running QNX, and finally a widespread service outage last week. The timing of the problem was poor, coming the same week Apple introduced iOS 5 and the iPhone 4S. The next version of Android, called Ice Cream Sandwich, is expected to be announced on Wednesday.
There was no more specific news about the future QNX-based phones or a new version of the PlayBook in the initial session. Lazaridis told developers that RIM is still working on root-cause analysis on last week's outage.
Though still profitable, RIM has been struggling to keep up with Apple's iPhone and the many Android devices hitting the market. Last month, Nielsen reported that in the previous three months, just 9 percent of those who bought a new phone chose a BlackBerry, compared with 28 percent who bought an iPhone and 56 percent who picked Android. IDC has predicted that RIM's share of smartphones in users' hands worldwide will fall from 16 percent to 14 percent this year.