January 27, 2012, 11:48 AM — Yesterday's video of a Ferris Bueller II movie was just a teaser for a Super Bowl ad (as I suspected), and the folks over at Jalopnik are reporting that the ad is for Honda and its new CR-V.
But with more than a week left before the kickoff of the game, we've already seen a whole bunch of ads on YouTube that are being either released early, or we're seeing "teaser ads" meant to get people to wonder what will be revealed on Sunday Here's what we've seen (WARNING: Don't watch if you like being surprised during the commercials on Super Bowl Sunday):
Volkswagen started things off early last week with its Star Wars-themed and dogs barking The Imperial March song. The clip already has 9 million views, and it's not even the ad they're going to debut at the Super Bowl (maybe next week they'll release it?). They're really hitting it out of the park with their strategy (and George Lucas is making even more money).
Bridgestone has a whole bunch of Super Bowl teaser ads talking about its new Ecopia tires - they started a few weeks ago with its teaser ad, talking about how they're designing new sports balls (footballs, hockey pucks, even a bowling ball) with the same tire technology. This one is their Super Bowl teaser ad, but bear in mind you can see all of the teaser ads through the BridgeStoneSuperBowl YouTube Channel. I'm hoping the actual ad is funnier than these teaser ads are - it looks like they spent a lot of money on celebrity appearances (Dick Vitale and Barry Melrose, really?), but the ads themselves aren't that humorous.
Kia has released this "Drive a Dream" teaser ad, featuring Victoria's Secret Angel model Adriana Lima. The final ad will feature "the new 2012 Optima Limited racing through a Gen X couple's wildest thoughts as they sleep, including Lima waving the checkered flag at a speedway; an in-your-face Motley Crue concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending." That's a lot for 60 seconds. Here's the teaser ad, and now I can't get "Mister Sandman" out of my head." Kia says it will be releasing the full video ahead of the game on Feb. 2 on the Kia YouTube channel.
Cars.com has this creepy ad, in which a two-headed man talks to a car dealer (he calls the second head his "confidence").
Speaking of cars, Chevy has released this "Chevy Happy Grad" ad as part of its Super Bowl ad campaign - I can definitely relate to this - I remember my parents giving me a tennis racket and a hair dryer for my graduation gift.
Samsung is continuing its "Next Big Thing" campaign for the Galaxy S II smartphone, mocking Apple fans (not blatantly, but please) for waiting in line in front of stores. I already wrote about the "We got Samsunged" ad; since then, they've teased a few more ads in anticipation of the big one on Super Bowl Sunday. Here's one of my new favorites.
Lexus has released this teaser for its first-ever Super Bowl ad. More teaser than ad, really...
Audi has an ad touting its new headlights, with unintended results for a nighttime party of vampires (probably all fans of Twilight):
Suzuki is back with its sled dog-themed ad.
Coca-Cola has a bunch of polar-bear themed ads - animated shorts where the polar bears have a TV (they're calling it Polar Bowl). Eh.
Stay tuned as we discover more ads - let us know if you see other ones being released.
Read more of Keith Shaw's ITworld.TV blog and follow the latest IT news at ITworld. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.
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