The cloud model is ideal for the Dolphins, Howard says. "We're a sports franchise, not a technology company. It's all about who we partner with, and they in effect become an extension of our technology team," she says. "The cloud model is perfect. There was no disruption on our end, no need to expand or add infrastructure. It's a great fit."
The systems from which IOC culls data were already in place, but they operated in isolation from one another. "The IOC consolidates and aggregates all of this into one portal," Howard says. "Different constituents, whether they're walking around with a mobile device or in the control center or in our base, are monitoring all these different metrics that could impact our fan experience."
For crowd control, for instance, the software can determine if a particular entrance gate is overcrowded and alert security staff to shift the flow of fans to other gates.
"One of the comments we hear back from our fans and season ticket members is that the ingress and egress process, getting in and out of the stadium, becomes an issue for them," Howard says. "The IOC has allowed us to take information from our different systems and manual processes and consolidate the data so that we can give feedback to the people managing the parking areas, reroute traffic and make the process a lot smoother."
The analytic data also helps staff to plan concession and merchandise needs for future events.
Flagship Solutions Group, an IBM business partner, collaborated with the Miami Dolphins and Sun Life Stadium to deploy the IOC software. IBM is hosting its PartnerWorld conference this week in New Orleans.
Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz http://twitter.com/annbednarz and check out her blog, Occupational Hazards. Her e-mail address is email@example.com.