With Verizon pushing more into data caps, Sprint touts unlimited option

By , Network World |  Networking, Sprint, Verizon

If you're a Verizon customer upset that your next smartphone contract won't include unlimited data, Sprint would like to remind you that you have an alternative.

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Verizon CFO Fran Shammo this week announced that it would not be grandfathering customers with unlimited data contracts into its new LTE services and would instead be pushing users to utilize shared data plans that would give them capped access to Verizon's LTE network on multiple devices.

Shortly after Shammo described Verizon's plans, Sprint posted a short notice on its community page touting the fact that it's currently the only major U.S. wireless carrier to offer unlimited data for smartphones. It also pointed out the monthly uncertainty that tiered data plans can create since users can be slapped with overage fees if they go over their monthly allowance.

"Why would you want to risk a surprise on your monthly bill from data overage charges like you might get with tiered data plans from AT&T or Verizon?" the company asked. "And do you really want to risk limiting your data usage to avoid throttling, like you might with AT&T, Verizon or T-Mobile?"

Sprint has long struggled to play catch-up with AT&T and Verizon after a going through a brutal period between 2007 and 2010 when it lost more than 5 million wireless subscribers. The carrier has also taken heavy losses for its initial subsidies of Apple's iPhone, which the carrier projects won't net the company a profit until 2015. But with so much attention being paid to Verizon and AT&T's data caps in recent weeks, could Sprint's unlimited data options finally give the carrier a much-needed boost?


Originally published on Network World |  Click here to read the original story.
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