Facebook dims outlook for click-based ad measurements

Merely viewing an ad is just as effective a way to reach consumers, Facebook says its new data shows

By , IDG News Service |  Networking

Facebook doesn't see any purchase data, and Datalogix does not receive information from people's profiles, Tyson wrote. An "industry-leading auditor" has confirmed how the process works, he wrote.

"In our view, this is a win-win situation for marketers and for you," Tyson wrote.

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