December 03, 2012, 11:29 AM — Generally, fixing any complex problem comes down to three steps: breaking the problem down into components, conducting triage and deciding which components to fix and which ones to get rid of and, finally, prioritizing these components and devoting resources to them.
If you don't break the problem down and follow these steps, then you'll likely just deal with the symptoms of the problem but never actually fix it.
This is Hewlett-Packard's issue at the moment. It's the result of a multiple CEOs with different strategies trying to fix the company using different methods. What started as a simple problem-to make HP relevant and interesting again-has become a complex mess.
Now Meg Whitman has to fix this mess, and about every time it looks like she is making progress, another aspect of the firm has a catastrophe. The latest is the discovery that Autonomy, a large acquisition, was improperly valued inside HP because its financials at sale were inflated. Among other things, Autonomy was sold as a software company when much of its revenue allegedly came from hardware; services, in fact, sold at a loss.
Let's explore what it will take to turn HP around.
Breaking Down HP's Problem: Competing in Too Many Industries
Typically, a successful company is in one industry. HP is in at least four distinct industries and each is in a very different phase. Its printing division alone is in two distinct markets. There's consumer and business printing, which is an industry not only in decline but one in which third parties are successfully mining profits through ink cartridge refill programs. There's also industrial printing, which aligns with equipment which manufactures books, signs, coverings and magazines from semi-finished materials; traditional print is in decline, but the other aspects of industrial printing are nascent, so this market has significant growth potential.
The PC division, meanwhile, is in HP's consumer electronics business. This has been unsuccessful in the smartphone and tablet segments that are experiencing growth and exists largely on the value side of the legacy PC business. Simply put, it's underperforming the market leaders, who are Apple, Lenovo and Samsung.
Commentary: How HP, Dell Can Avoid Being Dragged Down by PCs