Richard Wang, manager at Sophos Labs, says Graph Search might be a startling eye-opener for many. This will probably lead more users to discovering that they have shared more than they expected and gives scammers the opportunity to target particular groups of people."
In a Facebook post about the Graph Search announcement, Robert Scoble praised the privacy model behind the tool. Scoble explains, "You can only see items shared to public or shared with you specifically due to your friend arrangements."
That is true, and Facebook deserves credit for building in privacy controls. Unfortunately, many of the billion-ish Facebook users aren't aware of, or don't properly use the security and privacy controls--so everything they post on the social network will be easily discoverable by cyber criminals.
Horan clarifies, "From a hacker's perspective, the data was already there and subject to target an attack, but this new feature makes it easier for attackers to collect similar targets for a more customized attack."
"If you thought the level of spam and phishing scams on Facebook couldn't possibly get worse, I have bad news for you. We ain't seen nuthin' yet," warns Storms.