Baby boomers may look at these results and be comforted to find that the Web does not hold the answers to all questions. But traditional business media don't offer much more help. Most business publications don't treat the future effectively -- if they cover it at all. If you read Walt Mossberg in The Wall Street Journal or David Pogue in The New York Times, you might believe that the future is all about technology devices. No, no, no! The future is about what we do with devices -- not the devices themselves. These writers feed executives' gadget obsession, a disease that trivializes the true value that technology can deliver to enterprises, individuals and society at large.
No, if you are going to find the future, you have to know where to look for it.
Like Dorothy Gale, you should look in your own backyard. You are not going to be the only person in the future. Start having conversations with the smartest and highest-energy people you know regarding what they think about the future. I'm confident you will get a clearer picture than the Los Angeles Times Magazine presented about our present back in 1988.
Thornton A. May is author of The New Know: Innovation Powered by Analytics and executive director of the IT Leadership Academy at Florida State College in Jacksonville. You can contact him at firstname.lastname@example.org or follow him on Twitter ( @deanitla).
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