Google should be regulated like telcos and electricity companies, say rivals

Market testing of Google remedies ends Thursday

By Jennifer Baker, IDG News Service |  Networking

Many complainants said the remedies don't go far enough since they won't apply to redirected searches to new top level domains such as .fly or .hotel.

Others thought that the remedies wouldn't make much difference to Google anyway. "Google will exploit the loopholes. Look at what they do with regard to tax," said Kate Sutton, commercial director of Streetmap.

Meanwhile hundreds of publishers and their trade associations wrote an open letter calling on Competition Commissioner Joaquin Almunia to reject Google's draft remedies completely.

"As a minimum requirement, Google must hold all services, including its own, to exactly the same standards, using exactly the same crawling, indexing, ranking, display and penalty algorithms," said one of the signatories, Helmut Heinen, president of the Federation of German Newspaper Publishers.

Feedback from the market test will be taken into account in the Commission's final analysis. However, it is the Commission that Google's remedies must satisfy, not any other party involved. If a solution isn't found, the Commission could still fine the company up to 10 percent of its annual global revenue.

Follow Jennifer on Twitter at @BrusselsGeek or email tips and comments to jennifer_baker@idg.com.

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

NetworkingWhite Papers & Webcasts

See more White Papers | Webcasts

Ask a Question