Chief Digital Officer: Hot new tech title or flash in the pan?

Enterprises are tapping CDOs to monetize digital assets, but how will these new execs interact with IT? And will the hiring trend hold?

By Todd R. Weiss, Computerworld |  Networking

McDonald, the Gartner analyst, agrees. "It's perfectly natural to create a C-level role when the technology is new, but as the organization builds an understanding of that technology, it works its way back into core operations. You can be a digital company without having a CDO."

Nigel Fenwick, an analyst with Forrester Research, said he certainly sees the role of a digital content leader, but not necessarily the CDO title, sticking around for enterprises.

"There's a need to put your arms around your digital business, absolutely," says Fenwick. "I completely believe that that is going to be a strategy for businesses going forward. This is partly why the executive level sometimes has to shake things up a bit to get things where they need to get to. [The CDO title] is one way of doing it."

Todd R. Weiss is an award-winning technology journalist and freelance writer who worked as a staff reporter for Computerworld.com from 2000 to 2008. Follow him on Twitter, where his handle is @TechManTalking, or email him at toddrweiss@gmail.com.

This article, Chief Digital Officer: Hot new tech title or flash in the pan?, was originally published at Computerworld.com.

Read more about management in Computerworld's Management Topic Center.


Originally published on Computerworld |  Click here to read the original story.
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