China's Huawei unveils SDN programmable switch, taking aim at Cisco

Huawei is embarking on a global campaign to promote the new product

By , IDG News Service |  Networking, SDN, Software-Defined Networking

The Chinese company will have to contend with Cisco, a major U.S. provider of network switches. So far about half of Huawei's enterprise sales have come from its home market, with the remainder coming from foreign markets, including the U.S., where it has sold storage, switch and router products.

"We have just entered the U.S. enterprise business, and we are still in the process of learning," he said. But Xu expects the company's Agile switch will also garner customers in the U.S.

Last year, Huawei's telecommunication business, however, ran into U.S. security concerns brought up by a congressional panel. The lawmakers later warned U.S. companies to think twice about buying Huawei's telecommunication gear.

Huawei claimed that the U.S. government is unfairly taking a "protectionist" stance against the Chinese company, and maintains all its products are secure.

The company will have to step up its marketing to grab the attention of customers, said Matthias Machowinski, an analyst with research firm Infonetics. But the company is "is pouring a lot of money into R&D, which many competitors have a hard time matching," he said.

"Certainly the bulk of their business still comes from China, but they've also seen good growth elsewhere, in particular eastern Europe, the Middle East, Africa, and Latin America," Machowinski said. By focusing on emerging markets, which are growing faster than North America and Western Europe, Huawei can gain market share, he added.

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